advantage performance coaching

Coaching That Cuts Through the Crap.

If you train hard and still aren’t seeing the results you should — welcome.

This is coaching with standards, not shortcuts.

A smiling man in athletic gear standing against a red gradient background.

Hi, Im Luke

Im the owner and head coach of APC.
With years of experience helping women overcome fitness plateaus, I combine evidence-based methods with personalised coaching to deliver real results.

What’s you get

  • Customised Training Program

  • Personalised Macros & Meal Plan Guidance

  • Weekly Loom Video Check-Ins

  • App for Workouts, Tracking, and Results

  • In-App Messaging Between Check-Ins

  • Education Hub for Long-Term Wins

🧠 Built for lifters. Backed by data. Delivered with feedback that works.

Your investment

$80/week (12-week min term)


Valued at $165+/week — no upsells, no BS
100% online. Zero guesswork. Real structure.

Results Guarantee

get results with us in your first 8 weeks,

or I’ll train you FREE until you do.

Yes, there are terms — but our promise is simple: you’ll succeed, or we’re staying in your corner until you do.

sign up now

You know what you want, lets commit and start your journey

pay weekly

$80/week (12-week min term)

A woman with long red hair in a black sports bra and light blue shorts lifting dumbbells in a gym, with a man sitting on a bench in the background.
Woman with blonde hair wearing a white sports bra and blue shorts working out on a stair climbing machine in a gym.
Woman in black top and red leggings doing incline bench press exercise at gym
A woman working out in a gym, sitting on a bench and using a pulley machine for strength training. She is wearing teal leggings and a white sports bra, with her hair tied back. There is gym equipment and a mirror reflecting her in the background.
A woman in workout attire using a cable machine at the gym, with exercise equipment and another person in the background.
A woman with long dark hair in a braid is working out at a gym, bending over while holding a dumbbell with both hands. She is wearing a maroon sports bra, black leggings, white socks, and black high-top Converse sneakers.